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PUBLIC MARKS from bhartzer with tag search

2014

Is Google Authorship Photo Snippet Query Dependent, Not Content Quality or Author Dependent?

Google has recently confirmed, and Search Engine Land has reported back in December that Google “has applied a 15% reduction in the amount of rich snippets displayed in the search results.” Some have even called that an Authorshippocalypse is going on. Eeeek! Oh, the horror! There are changes going on.

2013

FTC Sends Letter to Search Engines Regarding Disclosure

The FTC has sent an updated letter to the search engines about disclosure of paid ads versus natural search results. I ve analyzed the letter, and here is what you need to know.

Bad Site Design Won t Get Your Site Penalized by Google

The difference between a Google Penalty and having your search engine rankings go down. Seems as though there are a lot of people out there that don t know the difference, and in this blog post I clear this up.

Google to Start Showing Your Company Logo Soon in Search Results

Companies and brands who have verified their publisher status (similar to Google Authorship) will start to see their company logo or brand logo show up in the Google Search Results.

The Difference Between SEOs and Search Engine Marketers

SEOs are very different than SEMs. Search engine marketers tend to share a lot of good information, as well as trade secrets. SEO notsomuch.

2012

How Dating is Just Like Search Engine Marketing

Follow these best practices in both dating and search engine marketing, and soon you ll be spending your time with Mr or Mrs Right!

SEO Results: What To Expect Now and Later

Search Engine Optimization has become a necessity for all kinds of websites. The results of SEO projects depend on many factors, and every website should expect different outcomes. However, in most cases, there are some results that can be expected after a couple of months after implementing SEO.

Thoughts on Facebook Paid Search

As sponsored search results appear in Facebook s typeahead, businesses have to consider the implications and challenges the new system presents.

Sedo.com and Sedo.co.uk Hacked, Hosting Malware on Site

It looks like Sedo.com and Sedo.co.uk, the search engine for domain names, has been hacked, and apparently is hosting malware on their web site. These messages started appearing to visitors of both Sedo.com and Sedo.co.uk within the past 24 hours, and I have verified that users are still getting these messages.

26 Key Takeaways from Matt Cutts Recent Keynote Address

Here are the 26 key takeaways from Matt Cutts recent keynote address at Search Engine Strategies San Francisco 2012 conference.

Search Secrets: How a prominent SEO company is covertly purc

An initial email led to the discovery of a sophisticated but largely anonymous network of sites purchasing links on behalf of Dun amp; Bradstreet.

The Battle of Social Search Engines: The New Bing vs. Google

Bing is set to release a heavily social integrated version of their search engine in the near future that might just give Google a run for its money. The New Bing will introduce a three-column design with new information architecture that will help users interact with their social networks.

How to Find Buyers for Your Domain Name

For those who like to do affiliate marketing, buying domains is a familiar subject. You never know what set of keywords will be the next big thing, so you buy several domains with several different combinations of keywords. Many affiliate marketers buy tons, and tons of these types of domains, and work to get those domains ranked in the search engi

Why Exact Match Domain Names are Good (or Bad) for SEO

Is an Exact Match Domain Name good or bad for your search engine optimization strategy? Bill Hartzer, Director of Search Engine Optimization at Standing Dog, considers whether or not acquiring an Exact Match Domain Name is right for you and your business.

The WordPress Setting That Could Be Destroying Your SEO

Did you know that one small, easy-to-miss blog setting in WordPress has the power to virtually kill any and all search engine optimization efforts of all of your blog posts? That’s right, those carefully crafted title tags and keyword-filled meta descriptions can be rendered useless if you forget to check one thing: time.

Startup BrandYourself.com Helps Anyone Control Their Name In

A new venture-backed startup called BrandYourself.com has launched the first do-it-yourself platform that makes it easy for anyone to take control of their own name in the Google search results.

How To: Remove Paid Links Without Hurting Rankings

When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially text links that include the keywords your trying to rank for in the anchor text. So, if you want to rank well for “red widgets”, then having lots of links with “red widgets” in the a

Inbound Marketing News Roundup

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.

comScore January 2012 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry.

The Art of Writing Effective Title Tags

One of the most basic SEO practices that can go a very long way in helping your site gain in Search Engine Rankings and add validity is the Title Tags. Here is how to write an effective title tag.

What Google Search Plus Your World Means to Your SEO Strageg

On January 10th, 2012, Google s search results underwent what some are calling a radical transformation. Google has begun integrating content that has been shared privately and combined it with public content in the search results. Here is what Google Search Plus Your World means for search engine optimization.

2011

The Meta Description Tag is Key for SEO

When it comes to building websites and optimizing your website for the search engines (search engine optimization), the importance of the meta description tag sometimes is not really clear for a lot of people nowadays. The meta description tag plays a key role in search engine optimization, because it is often used in the actual search result listi

How to Boost your Website Domain Authority

For Search Engine Optimization, in order to show the search engines (mainly Google), that your website is quot;worthy quot; of ranking well in their search results, you need to boost your domain authority. When you are creating a website and adding links to direct people to your site, you must consider the type of domains directing people there an

Is a Microsoft Word Resume Still Acceptable?

Standing Dog is hiring. And we have been receiving a lot of resumes for various open positions that we have, some in social media, some in Search Engine Optimization, and even in the Creative (web design, etc.) areas. I know that standard resumes in Microsoft Word are acceptable. But to stand out, is it acceptable to submit a resume that is a littl

Search Engine Marketing and eCommerce - PFSweb

Internet marketing has changed and it’s not looking back. While the term “Search Engine Marketing” (SEM) may be broad, there’s no denying catering to search engines has become one of the key building blocks for retailers in creating successful internet marketing strategies. While the concept of SEM has existed for over a decade now, there is a fun

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