2012
Thoughts on Facebook Paid Search
As sponsored search results appear in Facebook s typeahead, businesses have to consider the implications and challenges the new system presents.
2010
How to Transition from PPC to Organic Search
If you are spending too much money for pay-per-click (PPC) advertising, then you likely have considered moving away from PPC and towards organic search results. After all, if you rank well in the organic, or natural, search results, you can spend a lot less money on PPC.
2009
What If Your Paid Search Manager Goes Missing?
If your paid search manager suddenly fell off the face of the Earth could you pick up where they left off easily without having to contact anyone for logins? Here is what do do if your paid search manager is missing in action.
2008
3 Questions You Must Ask Yourself About Your PPC
No matter if your campaigns spend $500 or $500,000 a month these three questions could save you from wasting your money and almost immediately increase the return of your investment in paid search marketing.
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