2013
Customer Service and Digital Strategy
Earned media from great customer service carries a lot of weight today. A hotel that plans its digital strategy could reap benefits long into the future.
2012
A Social Media Game-Changer? Facebook Quietly Launches Promo
Two weeks to the date after their initial public offering on Wall Street, Facebook countered their sliding share value with the announcement of a new ‘Promoted Posts’ option for status updates on business users’ pages.
2011
Social Media Dance Off Submission
Here is our social media dance off submission, from a bunch of people who are in social media. Comments welcome!
2010
Survey: Third of Companies Use Interpersonal Advertising to Promote Their Company
According to a new analyze by Career Builder, one-quarter of businesses leverage social media to recruit and research potential employees. Twenty-nine % of companies with 500 or fewer employees are utilizing social networking in some way. And much more than half of leisure and hospitality organizations use social media to help promote their companies.
Survey: Third of Businesses Use Social Media Marketing to Help Promote Their Company
According to a new analyze by Career Builder, one-quarter of companies leverage social networking to recruit and study possible staff. Twenty-nine % of businesses with 500 or fewer employees are utilizing social networking in some way. And more than half of leisure and hospitality organizations use social media to help market their companies.
13 Great Social Media Monitoring Tools
While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.
New PubCon South At Dallas Video Interviews Online
During the recently concluded PubCon South at Dallas conference our own Vanessa Zamora, video content producer at WebmasterWorld, conducted many video interviews with some of the people who spoke to PubCon audiences about search, social media and other Internet marketing subjects. These interviews are available now on the PubCon video blog and are
Report: Half of Americans Have Social Media Profiles
A new study released today shows that consumer use of social networking web sites is not a youth phenomenon. Apparently now at least half of those living in the United States have social media profiles. A new study released today shows that consumer use of social networking web sites is not a youth phenomenon. Apparently now at least half of
Real-Time Policy Control Needed as SmartPhone Traffic Grows
The number of avid smartphone users is growing steadily. And as the number of smartphone users grow, the amount of data traffic that they generate is growing as well. Video and gaming applications as well as the use of social networks and social media websites are ranked top in smart devices usage.
How to Send Gift Cards on Any Social Network
Friendgiftrs one-of-a-kind network is the first and only social media-based online storefront to offer actual purchasable retail and restaurant gift cards to hundreds of millions of social media site users.
AMA Handbook of Public Relations Published
If you are a Public Relations Specialist, how can you exploit what is new and exciting on the technology front without overlooking traditional media that still matter?
Report Puts Value on Social Media Exposure of Brands
Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? Many of the answers have been released in a new report called The General Sentiment Media Value Report. This report attempts to calculates the dollar value of the buzz, content, and conversation taking place online.
2009
US News Rankings of Best Health Insurance Plans in America
U.S. News Media Group and the National Committee for Quality Assurance have released their annual edition of Americas Best Health Insurance Plans.
Luxury Car Brands Not Taking Full Advantage of Social Media
Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612
Grilled Chicken a Kentucky Fried Chicken KFC Fiasco
In the end, KFC managed to strain relationships with three core constituents: consumers, the media and franchisees that swallowed the cost of the free food themselves.
Intersection of Search and Social Media
Live blog about the Intersection of Search and Social Media.
comScore: Mobile Social Networking is Responsible for Growth
A new comScore report out today shows that mobile social networking is responsible for the growth of the mobile internet in Europe. One third of European mobile social networking users access social media sites exclusively.
2008
Is Voting on a Social Media Site Spam?
There has been a lot of talk lately on Sphinn, the internet marketing community s social media network, about moderating, spamming, and voting.
Social Media Club Forms Interim Board
The Social Media Club (SMC), a new media and advocacy organization focused on social media, today announced that 42 well-regarded industry leaders have volunteered to form an interim Board of Directors.
Digg Down Today and Other Social Media Revelations
For many years now, I have always been a fan of creating custom, unique 404 error pages. I have also, at the same time, been rather annoyed that a site as large as Digg can consistently serve up an error page like the one below.
ust How Much Traffic Can You Get From Social Media Websites?
If you get your content right, social media sites can send 10’s of thousands of visitors to your site in a short space of time. But how much traffic do these social media sites really send?
What Does Social Media Have to do with Search? Plenty
Back in the “dark ages” there was search engine optimization. Now we have social media, which is a very important part of search.
Social Media Smarts - Tips on Marketing with Social Media
A bunch of tips from cream of the crop SEO/SEMs, including Aaron Wall, Debra Mastaler, Niel Patel, Matt McGee, and many others.
Sway Social Media Marketing Company to be Acquired by Cornerworld
Cornerworld Corporation has signed a letter of intent to purchase Sway, Inc., a social media marketing company that sells digital media tools to advertisers.
Six Local Media Trends to Watch in 2008
There is a shift in some of the ad dollars going to new media platforms, There are six new local media trends that you should watch in 2008.
