18 July 2006 15:00
Micro Persuasion: 2006 Trends to Watch Part II: Social Commerce
Social commerce can take several forms, but in sum it means creating places where people can collaborate online, get advice from trusted individuals, find goods and services and then purchase them.
18 July 2006 14:00
18 July 2006 13:00
18 July 2006 03:00
18 July 2006 02:00
Event Marketing
When using the words "event" and "marketing" together one must differ between two concepts with regard to their purpose. One concept is using an event as a marketing tool incorporated in the marketing mix of a destination in order to attract certain types
Conversion Rate - definition, information, sites, articles.
The relationship between visitors to a web site and actions considered to be a "conversion," such as a sale or request to receive more information. This metric is often expressed as a percentage.
Lead generation - Wikipedia, the free encyclopedia
Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors.
17 July 2006 18:00
Advertising agency - Wikipedia, the free encyclopedia
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of view
17 July 2006 17:00
Testimonial - Wikipedia, the free encyclopedia
In promotion and advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product.
17 July 2006 16:00
How Partnership Marketing Works :: Receptional internet marketing
Your partners can introduce your product or service to their audience and when they link to your site or contact you directly, the lead is tracked through to sale – live – so your partner can see exactly what traffic they are sending you and how well
17 July 2006 03:00
Consumer behaviour - Wikipedia, the free encyclopedia
Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy.
17 July 2006 02:00
Rebranding - Wikipedia, the free encyclopedia
This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company.
Product placement - Wikipedia, the free encyclopedia
Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange.
Advergaming - Wikipedia, the free encyclopedia
Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint.
Branded entertainment - Wikipedia, the free encyclopedia
Branded entertainment is the combination of an audio-visual programme (TV, radio, podcast, etc.) and a brand.
Viral marketing - Wikipedia, the free encyclopedia
Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness
