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PUBLIC MARKS from bluexmass with tag publicity-stunt

18 July 2006 02:00

Ice cream helps keep homeless warm

In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.

Apparel logo media-coverage charity publicity-stunt public-relations homeless ice-cream ben&jerry

17 July 2006 01:00

Publicity stunt - Wikipedia, the free encyclopedia

A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs.

definition publicity-stunt

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bluexmass's TAGS related to tag publicity-stunt