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PUBLIC MARKS from bluexmass with tag publicity-stunt

18 July 2006 02:00

Ice cream helps keep homeless warm

In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.

17 July 2006 01:00

Publicity stunt - Wikipedia, the free encyclopedia

A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs.

bluexmass's TAGS related to tag publicity-stunt

Apparel +   ben&jerry +   charity +   definition +   homeless +   ice-cream +   logo +   media-coverage +   public-relations +