18 July 2006 03:00
'Life Takes Visa' Takes to Web
Lyons said the brand shift was necessary because individuals are no longer only concerned about finding a place where their plastic is accepted, but also about spending via other products and platforms, from debit to online to mobile.
17 July 2006 02:00
Rebranding - Wikipedia, the free encyclopedia
This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company.
16 July 2006 17:00
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