17 July 2006 01:00
Street furniture - Wikipedia, the free encyclopedia
Street furniture is a collective term for objects and pieces of equipment installed on streets and roads for various purposes, including benches, bollards, post boxes, phone boxes, streetlamps, street lighting, traffic lights, traffic signs, bus stops, gr
Flyer (pamphlet) - Wikipedia, the free encyclopedia
A flyer is a single page leaflet advertising a nightclub, event, service, or other activity.
Digital signage - Wikipedia, the free encyclopedia
Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to spe
Billboard (advertising) - Wikipedia, the free encyclopedia
A billboard or hoarding is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways.
资讯型广告 - KeyinWiki
资讯型广告通常伪装成一般的电视节目，例如脱口秀、综艺节目、益智节目、生活新知…等等，并重复在不同时段甚至不同频道播出，一般阅听人并无法在第一次或甚至多次观看後，察觉节目究
Infomercial - Wikipedia, the free encyclopedia
Infomercials are television commercials that run as long as a typical television program (roughly thirty minutes or an hour). Infomercials, also known as paid programming (or teleshopping in Europe), are normally shown outside of peak hours, such as late
Talk show - Wikipedia, the free encyclopedia
A talk show (U.S.) or chat show (Brit.) is a television or radio program where a group of people come together to discuss various topics put forth by a talk show host.
Publicity stunt - Wikipedia, the free encyclopedia
A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs.
Interest group - Wikipedia, the free encyclopedia
Lobby groups are established to influence government policy, corporate policy, or public opinion. These groups purport to represent a particular interest. When a lobby group hides its true purpose and support base it is known as a front group.
Astroturfing - Wikipedia, the free encyclopedia
Creating an artificial 'grassroots' movement is known as astroturfing. A typical example would be the writing of letters to multiple newspaper editors under different names to express an opinion on an issue, creating the impression of widespread public fe
Spin (public relations) - Wikipedia, the free encyclopedia
Public relations is used to present information in a favourable manner. When a presentation uses deceptive and/or highly manipulative tactics, it is referred to as spin.
Press release - Wikipedia, the free encyclopedia
A press release is a written statement distributed to the media. It is a fundamental tool of public relations.
17 July 2006 00:00
Microsite - Wikipedia, the free encyclopedia
A microsite, also known as minisite, is an Internet Web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its
Trade in services - Wikipedia, the free encyclopedia
Trade in Services refers to the sale and delivery of an intangible product, called a service, between a producer and consumer.
16 July 2006 23:00
Trade fair - Wikipedia, the free encyclopedia
A trade fair (or trade show) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services.
Tie-in - Wikipedia, the free encyclopedia
A tie-in is an authorized product that is based on an existing or upcoming media property, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property.
好萊塢的Tie-in版
所謂Tie-in版本，是指結合電影或電視影片宣傳、促銷的書籍。好萊塢拍片劇本，常改編自文學名著或小說，影片一上映，原書為配合電影宣傳，常會改以電影劇照為封面，這就是Tie-in 版
Sweepstakes - Wikipedia, the free encyclopedia
A sweepstake is technically a lottery in which the prize is financed through the tickets sold. They specifically do not require a purchase to enter.
