18 July 2006 17:00
Reinventing the Pitch Letter with Delicious
Using del.icio.us' network feature, Ozgur has developed a hack to send messages people you want to connect with, even if you don't know their email address. Basically, you find the del.icio.us ID of the person or people you want to send message to, you ad
18 July 2006 02:00
How to Advertise on Social Networking Sites
If I know that my buddy is on the market for a new car, I'll think there's a better chance he'd appreciate a Toyota ad more than a random punch-the-monkey banner.
17 July 2006 18:00
Summer House Draws Influencers to Spread the Word
A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes
Strategic Commenting: No blog is an island
Find the blogs your audience are already reading. Read the posts and comments for a while so you become familiar with the conversation already in progress. Respect the venue and the people already there. Spot your opportunity. Write a posting in response
17 July 2006 15:00
BtoC Search Marketing Tactics
Pay per click; Site optimization; Optimized press releases; Blog marketing; Paid inclusion and shopping feeds; Cross promotion and integration; Email promotions (Augmented with RSS feed); Affiliate programs
17 July 2006 03:00
Site Targeting
Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides
17 July 2006 00:00
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