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18 July 2006 03:00
Ann Summers in risque viral drive
by bluexmass
Ann Summers brand ambassador Nancy Sorrell, star of 'I'm A Celebrity, Get Me Out Of Here' and wife of comedian Vic Reeves, will feature in the execution, which uses innuendo that plays on racing terminology to promote its range.
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18 July 2006 01:00
A Web Site So Hip It Gets Laddies to Watch the Ads
by bluexmass
Heavy has attracted mainstream marketers like Virgin, Sony, Unilever, Verizon, NBC Universal and Burger King, often by blending content with advertisers' products.
17 July 2006 18:00
Strategic Commenting: No blog is an island
by bluexmass
Find the blogs your audience are already reading. Read the posts and comments for a while so you become familiar with the conversation already in progress. Respect the venue and the people already there. Spot your opportunity. Write a posting in response
Use of buzz marketing on the increase
by bluexmass
In the UK, buzz marketing is on the rise. That's the key finding of a new survey from CommentUK. According to the survey, 65% of UK marketers plan on implementing a live buzz campaign in 2007. Interestingly, 85% of those marketers indicated it would be th
17 July 2006 17:00
Save the Children to discuss digital ads
by bluexmass
Save the Children has used a variety of digital agencies for one-off campaigns in the past. It launched a viral and online ad campaign this month, created by Wheel, to promote sales of flip-flops it has created with the Brazilian sandal manufacturer Carar
17 July 2006 02:00
Viral marketing - Wikipedia, the free encyclopedia
by bluexmass
Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness
16 July 2006 17:00
Publicis Dialog puns on ass shaking for new Renault viral
by bluexmass
The campaign backs the new, 2006 model Renault Megane, which is being promoted with an above-the-line campaign based on the theme "still shaking it". The viral is simple and based on a pun on the word "ass". When a visitor lands on the Still Shaking It
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