public marks

PUBLIC MARKS from bluexmass with tag public-relations

18 July 2006

Reinventing the Pitch Letter with Delicious

Using del.icio.us' network feature, Ozgur has developed a hack to send messages people you want to connect with, even if you don't know their email address. Basically, you find the del.icio.us ID of the person or people you want to send message to, you ad

Event Marketing

When using the words "event" and "marketing" together one must differ between two concepts with regard to their purpose. One concept is using an event as a marketing tool incorporated in the marketing mix of a destination in order to attract certain types

Ice cream helps keep homeless warm

In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.

17 July 2006

Summer House Draws Influencers to Spread the Word

A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes

把社會議題轉換成企業策略(下)

企业若能因势利导、借力使力,说不定还能从变动的社会政治力中发掘新的产品或市场策略

16 July 2006

Public relations - Wikipedia, the free encyclopedia

Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management.

BlogFonk

Sisters and the homeless helping each other. Donators get the opportunity to have their ads on coats worn by homeless people. A win-win situation for everyone! The campaign received a lot of free publicity, which is beneficial for the sisterhood. The part