PUBLIC MARKS from sbrothier with tags logo & blog

Launched in 2004, SB Nation (short for Sports Blog Nation) is a massive network of more than 300 blogs run by paid sports writers-slash-fans. Combined, SB Nation pulls in 100 million pageviews a month through 20 million unique visitors, 80% of them dudes. While there is a mothership blog that covers sports in general, SB Nation’s real appeal are its local and team blogs, dedicated to the micro concerns of fans in different cities and for specific sports and teams, i.e., there is SB Nation Chicago for all of its citizens but there is also Bleed Cubbie Blue for the MLB’s Cubs, Windy City Gridiron for the NFL’s Bears, and Blog a Bull for the NBA’s Bulls. Over the years, each blog has been given free reign to design its own logo based on its own puny, insider-ey name — the result has been humorous yet mostly crummy, rectangular pieces of artwork. Earlier this month, in preparation for a relaunch of the look and functionality of its blogs, SB Nation introduced new logos for ALL blogs through a unified approach, designed by London-based Fraser Davidson. ALL of them, designed by Fraser Davidson. 300-plus.