PUBLIC MARKS from sbrothier with tags logo & web2.0

The original intention of this little collaboration was to make a mockery of the current web 2.0 design style. It poked fun at major companies foolishly branding and rebranding without considering the effects of a trend. Most of the designers who participated understand the humor behind the initial idea and intentionally made poor, obvious logo mashups.

Ludwig Gatzke’s compilation of nearly 400 Web 2.0 logos

But even more characteristic among these brands is their appearance. Web 2.0 sites nearly always feel open and friendly and often use small chunks of large type. The colors are bright and cheery — lots of blue, orange, and what we jokingly call the official color of Web 2.0: lime green.