广告必须一词制胜 - FT中文网
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社会科学家将人类分成两种：数字土著(digital native)和数字移民(digital immigrant)。“CPA”持续局部注意力。结果是：电视广告的次日回忆得分迅速下降，从上世纪60年代的35%降至现在的10%。“一词权益”(one word equity)
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