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This month
April 2008
Terrible eBay Policy News
by munkutha
It was my impression that the new classified ads wont be such a bad thing. Earlier, eBay reps stated that it WAS ok to list direct checkout/paypal buttons on classified ads.
March 2008
Japan: URL's Are Totally Out
by marco
In Japan, rather than URLs, advertisers are promoting search terms
Google Adsense Preview Tool
by vrossign
& 2 others
Type any web page URL (e.g. cnn.com) or keywords (e.g. paris hilton), select a country (optional) and hit Enter to see the latest Google Ads that are contextual and geo-targeted.
Sponsorised links
February 2008
ANA - Survey Finds TV Advertising To Be Less Effective Than Two Years Ago
by kuroyagi
(via)
"A majority of marketers believe that television advertising has become less effective in the past two years, but marketers are interested in exploring new ad formats and new forms of video commercials"
MarkeZine：◎マス広告だけでは足りない時代の特効薬？統合型マーケティングの現状
by kuroyagi
"もちろん、広告ならばメッセージをコントロールできる、露出が確保されているなどのよい部分もあります。広告と広報、もちろんSPやWebも含め、それぞれの特徴を正しく理解して、統合的に実施するというアプローチです。"
January 2008
December 2007
POLAR BEAR BLOG: 「有料コンテンツ＋広告なし」は可能か
by kuroyagi
"しかし、ウェブ上でのコンテンツにも料金を設定して、広告を一切出さずに運営している雑誌があります。その秘密について考察しているのが以下の記事"
The Seattle Times: Business & Technology: Many applications for geolocation data
by depositado
Fraud detection, Market research, Country tracking, E-mail location, Phishing detection, Digital rights, Personalization, Network efficiency, Ad targeting
November 2007
On a volé la couleur magenta !
by mixher
(via)
Courrier international, PROPRIÉTÉ INTELLECTUELLE • On a volé la couleur magenta !
