December 2009
What If Your Paid Search Manager Goes Missing?
If your paid search manager suddenly fell off the face of the Earth could you pick up where they left off easily without having to contact anyone for logins? Here is what do do if your paid search manager is missing in action.
March 2009
How to Keep PPC Strong When Budgets Get Lean
Despite a reduction in marketing budgets, the volume of searches performed is still showing strong growth. People are using search more than ever, putting your online campaigns front and center in your marketing mix. How do you keep your PPC efforts strong when the budget gets lean?
February 2008
3 Questions You Must Ask Yourself About Your PPC
No matter if your campaigns spend $500 or $500,000 a month these three questions could save you from wasting your money and almost immediately increase the return of your investment in paid search marketing.
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