public marks

PUBLIC MARKS from api with tags media & based

05 April 2007

26 March 2007

ACNielsen: Category Management Definition and Segmentation

By Category Definition we refer to establishing the specific SKUs that constitute the category. This is based on a manageable group of products, that consumers perceive to be interrelated and/or substitutable in meeting the needs satisfied by the category

09 March 2007

04 March 2007