PUBLIC MARKS with tags projet & toyota

Scion lance un site viral dédié aux jeunes américains et qui propose de créer son propre logo à partir d’éléments graphiques prédéfinis.

Each virtual world lends itself to a different marketing strategy. In Whyville, where users tend to be fall between ages 8-15, the company launched a kind of virtual driver's ed. And since There.com is populated by those in their late teens, Scion made sure to create a more provocative social environment.

Scion is using widgets as part of the campaign to promote three new car models.

Whyville is a virtual world where boys and girls from all over the real world come to chat, play, learn, and have fun together. You design your face, earn clams by playing games, hang out at the beach, and go to town events at the Greek Theater. You can start your own business, buy a car and give your friends a ride, or write for the town newspaper. Hop on this helicopter to take a tour of our world!

Mais Kawashima revenant à ses marottes souhaite aller plus loin que créer des voitures plus sûres pour les seniors. “Au final, explique-t-il, nous espérons développer de voitures qui stimulent l’activité du cerveau, afin que la conduite devienne une forme d’exercice cérébral”.