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PUBLIC MARKS from kuroyagi with tags "display ads" & engagement

13 May 2008 01:15

How One Advertiser Uses Microsoft Engagement Mapping - ClickZ

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"display advertising deserves considerable credit for the wireless carrier's online conversions -- even those that take place through search. A combination of search and graphical ad units resulted in a 56 percent lift in conversion rate when compared with search advertising unaccompanied by graphical units."

search ads microsoft display ads engagement

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PUBLIC MARKS from kuroyagi with tags "display ads" & engagement

13 May 2008 01:15

How One Advertiser Uses Microsoft Engagement Mapping - ClickZ

kuroyagi's TAGS related to tag "display ads"