11 February 2007 07:45
wunderloop
by cyberien (via)Integrated Behavioral Targeting.
wunderLOOP technology integrates all available information to enable precise targeting of Internet users.
It continuously analyses users’ current behavior – what they click or their queries in search engines, for example – and compares in real time the wunderLOOP customer’s market research data from AGOF, Nielsen NetRatings and comScore, to name but a few, and, with the user’s consent, in-house data such as CRM profiles.
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