PUBLIC MARKS with tags ipad & magazine

Every magazine on the iPad also has a website which contains most or all content from each issue. For free. Additionally, the lack of subscription options creates a price disparity for magazine/app buyers. To match the magazine industry’s $4.5 billion annual print revenue, 900 million $4.99 iPad apps would need to be sold. (Or, assuming publishers could make $25 per issue per subscriber in advertising, they’d need to sell 54 magazine apps to every iPad owner, for $4.99 each)

Other Edition is the leading developer of iPad, iPhone and digital magazine experiences - working with publishers and titles in over 20 countries and with brands to create great experiences for digital and mobile audiences. Our magazines have an audience of 4.3 million people - this audience is global, growing fast, and they are "super-influencers". Working with Apple, one of our main titles - the revolutionary culture, entertainment and fashion title, Interview magazine - is presented in over 210 Apple storefronts worldwide. Apple showcase it on gigantic iPads as "the best way to enjoy your favorite magazines". We agree - our iPad platform featured in Apple stores is our 1.0 experience, September marks the launch of our third generation 3.0 reader experience. This third generation platform launches 10 new functionalities including multitouch, broadcasting, shopping, dynamic navigation, enhanced in-page video play, brand channels, better in-app browsing, engaging new page-turn in landscape mode, and a subscription service.

Learn how Adobe helps publishers and advertisers take books, magazines, and newspapers beyond print to create revolutionary digital experiences for a wide range of screens and devices.

See how you can use InDesign CS5 and the new Digital Publishing Platform from Adobe to add media-rich content and interactivity to a magazine, and then distribute it to a wide range of screens and devices.

Last month CondeNast announced iPad versions of 5 of their titles were being prepped,(not for Vogue and W yet!) . Interview, however, is taking the plunge. Back in February, a video demo of their iPad app ( see below) , showing the photography and text of the magazine intermixed with video and audio content.

Voici la présentation de la future application iPad du Time Magazine, développé en 40 jours, et présentant la prochaine version numérique. Un travail à mi-chemin entre l’édition papier et l’édition digitale, et une dimension interactive et multimédia à découvrir en vidéo.

First, the paper magazine was crammed into the little iPad frame. In form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files (”interactive”). Then it was off to marketing. And it sold 24,000 copies. Dammit. It’s the Nineties all over again.

Apple's done a pretty good job convincing the old media that the iPad will save their industry, so we've taken our time trying out the launch titles in the App Store -- it's plain to see that different publishers have radically different ideas about how you're supposed to buy and consume their content, and everything from pricing to UI is currently up in the air. But while the apps we've seen so far are definitely intriguing, we haven't seen any silver bullets yet -- and to be perfectly honest, in several cases we wondered why an app was preferable to an iPad-optimized web site, or even (gasp) a paper subscription. Let's run down the launch lineup, shall we?

Last week Jeremy Clark from Adobe and I unveiled the first glimpse of the Wired Reader at TED. Above, you’ll see a video, narrated by Jeremy and Wired Creative Director Scott Dadich, who led our tablet team, that shows more. It explains why the tablet is such a groundbreaking opportunity for magazines such as ours.