May 2006
April 2006
February 2006
November 2005
October 2005
May 2005
Le Monde.fr : Les grandes marques tentent, avec plus ou moins de succès, de pénétrer le monde des blogueurs
by Sheino
Nice article about how brands are using blogs for advertising (in french only)
April 2005
ConverseGallery.com
by Sheino & 1 other
Make a 24-second film that embodies the values and spirit of Converse. Send it in. And get a chance to be on TV with a $10, 000 prize.
March 2005
HAMBURGER giant McDonald’s is hoping to name-drop the Big Mac brand into hip-hop lyrics.
by Sheino
The fast-food chain in partnership with marketing firm Maven Strategies is offering rappers up to £2.80 every time a song mentioning its most famous product is played on the radio.
