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This blog is where I share what I’m passionate about and what’s currently got my attention in the realm of User Experience (UX), User Centred Design (UCD), Information Architecture (IA), Interaction Design (IxD), and Usability. I’m particularly interested in where these things intersect with Social Design and have a great interest in how social environments online shape us and how we shape them, and how we as designers should be getting involved in improving our social experience online. My name is Leisa Reichelt. I do freelance contextual research and user centred design. I’m based in London but have quite a bit of experience working remotely.