LINK

Once simply the name of the most ubiquitous typeface on the planet, now the documentary Helvetica is becoming almost as ubiquitous--at least among members of the design community. The film not only tells the story of the typeface itself, from its birth in Switzerland fifty years ago to current gig as American Apparel mascot, but it also serves as an entertaining primer on modern graphic design, featuring major players from Massimo Vignelli to Experimental Jetset.