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Click.TV is a new user interface for web video that lets users click to discover what's inside a video instantly, and even share their thoughts about the action. It does this by enabling video producers and users to add comments to points inside a video.
working with Flash
Websites that serve videos in the Flash video (.flv) format can use Click.TV immediately. If you have videos in another format, converting them to Flash is easy. Many programs are available to do this such as the video conversion solutions from On2 Technologies or Riva.