Out innovating the Innovator when you are 2nd to market
by Evnucci
& 1 other
(via)
In the Institutional Investor world, I have frequently consulted start-ups and been interviewed by Institutional Investor on the subject due to my experience and expertise. The mistake people repeatedly make is a major design flaw. Bringing to market another “me to” product is a great idea. It’s never a bad idea to replicate the first to market. However, if those start-ups had done more due diligence with a critical eye and evaluated how to improve upon it they would have created a better product.
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