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19 November 2014 18:45

Weather Channel's Web, Mobile Growth Leads to Advertising Insights - Businessweek

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The writers and editors at the Weather Channel’s weather.com don’t often talk about the weather. They’re not meteorologists. They don’t mention the forecast or debate whether New York’s overcast sky means it’s going to rain. When they wheel their desk chairs together in the open-office newsroom for their morning editorial meeting, many of their ideas have nothing to do with storms or sunshine at all.

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