PUBLIC MARKS from phdunay with tags wiki & "Enterprise 2.0"

Is a business model that locks in customers and discourages user innovation genuinely sustainable? According to my instincts, and the principles of Wikinomics, I say no. To explore this further, I conducted an interview with Don Tapscott, co-author of Wikinomics. Don helped me understand more about this emerging economy and what role marketing needs to play in it to be successful! Enjoy …

Whether you are a beginner or an expert in wikis, you need to hear Ross Mayfield co-founder and CEO of SocialText Wiki software. He will describe the best way to roll out a wiki, how to build adoption of your wiki, real life examples of successful wikis, and what is the first project everyone tries on a wiki. I conducted an interview with Ross Mayfield, to bring back answers to these and other questions. I hope you enjoy listening to this podcast as much as I enjoyed recording it ...