PUBLIC MARKS from phdunay with tag blogs

Most companies are totally unprepared to deal with the new e-nastiness. That's worrisome as the Web moves closer to being the prime advertising medium—and reputation conduit—of our time.

Here is a fun stat, there are 200 Billion emails a day, which equates to 30 emails per living person (and I am absolutely over my daily allotment) but worse than that is 70% is reported to be spam. Big deal you say?

Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles? All excellent questions. But when marketers are asked to define ROI for their blog, it's the one question that really throws them over the edge.

Ok, I couldn’t help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out: "This group has been burned by being on the leading edge of technology," said a leading managed care provider. “Four years haven't erased the memory of a failed interactive voice-response (IVR) system.” This inspired me to do a David Letterman-style list of The Top 10 Lame Excuses for Not Adopting Web 2.0 tactics:

Blogs can release Intellectual Property to unintended parties when an overenthusiastic employee inadvertently discloses a company trade secret on his or her blog.

Anyone managing a brand these days had best be thinking about how to engage customers in ways that let them experience the brand. One obvious manifestation of this is to create an online community.