PUBLIC MARKS from phdunay with tag "The Tipping Point"

Last week, I had the pleasure of attending the World Innovation Forum by the HSM Group. Participants at the World Innovation Forum came away with new understanding of how businesses can pivot and become more innovative as well as plenty of insights about what the future holds. As a blogger, and member of the virtual media, I was delighted to hear that I was welcome to interview 2 of the guest (my top 2 picks) Malcolm Gladwell and Clayton Christensen.

In his book The Tipping Point, Malcolm Gladwell cited the "Rule of 150." The rule states that 150 is the maximum number of individuals with whom we can have a "genuinely efficient work relationship." At that size, orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct contact.

fast-forward 7 years, and throw in Web 2.0 tools like blogging, podcasting, videocasting community sites and user-generated content. The result: a recipe that can actually help accelerate both the Tipping Point and the return on your marketing investments! Here are a few ways to think about it …