PUBLIC MARKS from phdunay with tags "The Tipping Point" & blogging

Last week, I had the pleasure of attending the World Innovation Forum by the HSM Group. Participants at the World Innovation Forum came away with new understanding of how businesses can pivot and become more innovative as well as plenty of insights about what the future holds. As a blogger, and member of the virtual media, I was delighted to hear that I was welcome to interview 2 of the guest (my top 2 picks) Malcolm Gladwell and Clayton Christensen.

fast-forward 7 years, and throw in Web 2.0 tools like blogging, podcasting, videocasting community sites and user-generated content. The result: a recipe that can actually help accelerate both the Tipping Point and the return on your marketing investments! Here are a few ways to think about it …