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PUBLIC MARKS from phdunay with tags "Don Tapscott" & communities

09 May 2007 22:45

Marketing in a Wikinomics World, a podcast with Don Tapscott

Is a business model that locks in customers and discourages user innovation genuinely sustainable? According to my instincts, and the principles of Wikinomics, I say no. To explore this further, I conducted an interview with Don Tapscott, co-author of Wikinomics. Don helped me understand more about this emerging economy and what role marketing needs to play in it to be successful! Enjoy …

wiki wikinomics Don Tapscott Anthony Williams Enterprise 2.0 communities ipod buzz buzz marketing

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PUBLIC MARKS from phdunay with tags "Don Tapscott" & communities

09 May 2007 22:45

Marketing in a Wikinomics World, a podcast with Don Tapscott

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