18 July 2006 03:00
Ann Summers in risque viral drive
by bluexmass
Ann Summers brand ambassador Nancy Sorrell, star of 'I'm A Celebrity, Get Me Out Of Here' and wife of comedian Vic Reeves, will feature in the execution, which uses innuendo that plays on racing terminology to promote its range.
16 July 2006 17:00
Publicis Dialog puns on ass shaking for new Renault viral
by bluexmass
The campaign backs the new, 2006 model Renault Megane, which is being promoted with an above-the-line campaign based on the theme "still shaking it". The viral is simple and based on a pun on the word "ass". When a visitor lands on the Still Shaking It
1
(2 marks)
