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You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.

Now, so is Starbucks. Through MyStarbucksIdea, the company proposes to take suggestions from customers on what changes they would like to see Starbucks (Nasdaq: SBUX) make, Collier says in his post. The community then votes on their favorites and provides comments. Collier thinks the site is a great idea -- and fervently hopes Starbucks doesn't flub it. He's not casting aspersions on the firm. He just believes, in general, that few companies are prepared to handle an onslaught of advice from their customers.

Unlike other companies that have hoped to present social media tools for gaining free consults from their customers while also presenting new information to consumers, Starbucks is very straightforward with its desire to take your ideas into consideration.

Today, marketing is exploding with possibilities but also complexities as it reaches out into new forms of communication channels and increasingly engaging media. Marketers have an exceptional opportunity to use these new tools to reach their audience, even in a fragmented world. It is becoming essential for marketers to understand the context of the "new marketing", and prioritise what they need to do to develop customer engagement, build communities and maximise profit in a time of marketing confusion. Online and interactive marketing initiatives should indeed be considered as an effective divergence from traditional marketing mediums as marketers have the opportunity to engage customers in a "conversation" that is not just steered toward standardised product messaging.

Now3D is a freeware program for Windows platform written in Visual Basic 6.

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The compendium, presenting an in-depth view on all matters concerning Open Source is the work of the student project team "Open Source Jahrbuch" lead by Prof. Dr. iur Bernd Lutterbeck at the Technical University Berlin.

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For Dell it has a happy ending. Dell started listening to its customers, giving conversations with them and turned things around.  It has totally changed the way they think about their customer relationships.

Ecole bilingue privée du Pays d'Aix.

If we live in a knowledge economy, we have to accept that employees are the ones who know how local things need and can be improved. Top down approaches have to give some space to Bottom up ones. We have to let them voice, converse and listen to them, as a minimum. Blogs, wikis or tools such as Feedback 2.0, correctly backed by a precise policy, are made for that. It is their real value in a corporate world.

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Opening a two-way (community-brand) flow of communication is the starting point to benefit from all the value brought by the network. Brands should engage more in opening up authentic conversations, in order to create reputation and trust, instead of either remaining passive witnesses of this phenomenon or goofily entering the world of social networks.

moteur de visualisation des résultats de recherche en provenance de sites marchands (Amazon, eBay) ou de sites de partage (FlickR, YouTube).

Companies everywhere are monitoring blogs and other online discussions for feedback on their brands, providing them with information about coming products and placing "viral" advertisements on video-sharing sites.

there are some pretty fundamental changes happening to the way we do business. Driving all these changes is the notion that innovation happens faster when you open up and let the whole world help you - and if you can harvest that innovation your company will win out. This is happening now because the internet provides the platform (really the virtual space) which makes mass collaboration possible.