July 2006
Prestataire, logiciel et fichiers de campagnes emailing
by igwannaDOLIST propose des services de marketing direct électronique (e-mailing, SMS, fax, édition) pour des opérations de conquête ou fidélisation de contacts :
40 Million Surfers Are Online Daily Just For Fun
by bluexmassSome 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time.
June 2006
May 2006
What Works for Multinational Email Programs -- USA, Europe, China & Beyond
by faveTwo weeks between emails is a little bit too tight. No stagnant creative templates. Segmentation is the key to the challenges we are facing with the number of emails being increased, and with increased competition.
Sender Policy Framework -> Webmaster Hub
by dièseFaut il mettre en place un SPF ?, Sender Policy Framewor
April 2006
Crafting The Hard Sell
by fave1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder
March 2006
February 2006
“New Email Marketing Research Results” feb06 pdf
by faveConversion Rates Are UpClick / The Email Audience Hasn’t Peaked / Spam: 'from a company I do business w/ but comes too frequently -58%-','I once gave perm but no longer wish to receive -57%-', 'tries to sell me a prod or service even if I know the sender -38%-' / People routinely check spam/junk folder for legitimate messages (52%) / mailing frequency (Don’t send too infrequently) / Start Strong (best ct rate on the 1st 2 months) / Whitelisting / Request alternate address at paid sign-up
Top 10 Email Marketing Must-Dos
by faveGet relevant-- dive into personalization and segmentation., Resolve or minimize deliverability and rendering issues., Redesign email messages for the inbox and for users who view them in the preview pane and block images.,Optimize the beginning of the email relationship.,Get on the permission train.,Focus on metrics that matter.,Take better care of your long-term subscribers., Maximize search with email.,Test, test, test and improve.Create an email marketing plan and align resources.
Yahoo, AOL Plan Fee for Bypassing Filters - Yahoo! News
by faveAOL and Yahoo said the program, which is being offered through a company called Goodmail Systems, will target banks, online retailers and other groups that send large amounts of e-mail. In exchange for a payment and a pledge to contact only people who have agreed to receive their messages, the companies would be ensured their e-mails aren't diverted to spam folders or have images or Web addresses filtered out.
November 2005
October 2005
71% of Big Companies Use Email Marketing But Many Make HTML Mistakes
by dièse & 1 other (via)#1. Add a hotlinked text-line at the top of every message
#2. Remind your opt-ins incessantly to add your send email address to their address book
#3. Get yourself and your email creative team sample email accounts at Gmail, AOL 9.0 etc