2010
Logo Process – Keyboard Kahuna Identity Development
by marco
Often hard to imagine so such much work going into a logo design project, more so when the final logo design is so clean and ’simple’. This is often the way, a logo design process post helps put the whole project into context, to see the amount of work required behind the scenes.
2009
2006
Using Ethnography to Innovate
by designative
Ethnography is hot. You'd expect the Nikes and Apples of the world to use it since their products are so directly linked to consumer wants and needs. But it's surprising that Intel Corp., a chipmaker whose products you never see, is into enthnography.
Creativity and the Design Process
by designative
Creativity is a quality that is highly valued, but not always well understood. Those who have studied and written about it stress the importance of a kind of flexibility of mind. Studies have shown that creative individuals are more spontaeous, express
No, by BMW - Signal vs. Noise (by 37signals)
by brianj1400
Wonderfully crafted writing in this ad about saying "NO" to compromise in design, engineering, and quality and overall lowering your standards.
2005
1
(12 marks)
