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UX (User Experience) is all those elements and factors related to the user’s interaction with a particular environment or device which generate a positive or negative perception of the product, brand or device. UX is subjective and focused on use. The standard definition of UX is “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service”. These factors are related to design and usability, but also to the emotions and feelings generated in the user, accessibility, brand trust…