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Diaspora, the “open Facebook alternative” (NYT story for background if you aren’t familiar), has raised Over $170,000 from over 4600 people in just a few weeks. All for an idea.

That’s an impressive start if victory was measured in press coverage, cash, and cool. Here’s the problem: Diaspora has all the wrong things at the wrong time. Competition that kills isn’t pre-announced — it catches as unsuspecting incumbent by surprise.