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PUBLIC MARKS from touristic with tags strategie & OTA

October 2013

OTAs, reviews and the new comp set: a case study for hotels | Reknown

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1. Make service the No. 1 priority. At the time of opening, says Rota, “Ownership and management hoped that it would be the clean design and high-end amenities that would set it apart from its three-star brethren. Though they did not hurt, it was service that grabbed out guests’ attention and has driven the hotel to lead in rate. It sounds like a poster in the back office, but it’s not—service is our culture.” A quick glance at the many OTA reviews citing “friendly staff” shows that guests overwhelmingly agree.

hotel design OTA avis strategie

May 2012

Le règne des OTAs a t’il atteint son apogée ?

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OTA hotel strategie

1 (2 marks)