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PUBLIC MARKS from irols with tags evenementiel & mpea

May 2007

March 2007

Gen Y Prefers Events over TV, Internet · MarketingVOX

A survey of 2,574 U.S. consumers commissioned by nontraditional marketing agency Jack Morton reports (via Adrants and MediaBuyerPlanner) that Gen Y consumers prefer live marketing over TV and Internet advertising. Seventy percent of 13- to 23-year olds surveyed said experiential marketing is extremely or very influential on their opinion of a product or brand.

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