25 May 2015 09:30
What If Facebook Actually Paid People For Content?
I know this sounds crazy, but what if authors and artists didn’t just pump their work into Facebook for free? Yeah, it built the pipes, but that doesn’t mean the water’s not worth money. The content keeps people coming back to Facebook’s News Feed, which is filled with expertly targeted ads. Right now, all creators get in return is referral traffic.
For some content businesses that run on ads like news websites, that trade might be acceptable. The New York Times has a sales team that can turn those clicks into capital. But the News Feed economy can be brutal for some creators.
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