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26 March 2007 18:00

ACNielsen: Category Management Definition and Segmentation

By Category Definition we refer to establishing the specific SKUs that constitute the category. This is based on a manageable group of products, that consumers perceive to be interrelated and/or substitutable in meeting the needs satisfied by the category

category management consumer research definition acnielsen segmentation methodologies services process based decisions decision information establishing contact quantitative qualitative ireland specific

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PUBLIC MARKS from api with tags tree & category

26 March 2007 18:00

ACNielsen: Category Management Definition and Segmentation

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