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18 July 2006 03:00
'Life Takes Visa' Takes to Web
by bluexmass
Lyons said the brand shift was necessary because individuals are no longer only concerned about finding a place where their plastic is accepted, but also about spending via other products and platforms, from debit to online to mobile.
18 July 2006 01:00
A Web Site So Hip It Gets Laddies to Watch the Ads
by bluexmass
Heavy has attracted mainstream marketers like Virgin, Sony, Unilever, Verizon, NBC Universal and Burger King, often by blending content with advertisers' products.
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17 July 2006 17:00
Save the Children to discuss digital ads
by bluexmass
Save the Children has used a variety of digital agencies for one-off campaigns in the past. It launched a viral and online ad campaign this month, created by Wheel, to promote sales of flip-flops it has created with the Brazilian sandal manufacturer Carar
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