Lyons said the brand shift was necessary because individuals are no longer only concerned about finding a place where their plastic is accepted, but also about spending via other products and platforms, from debit to online to mobile.
]]>Heavy has attracted mainstream marketers like Virgin, Sony, Unilever, Verizon, NBC Universal and Burger King, often by blending content with advertisers' products.
Save the Children has used a variety of digital agencies for one-off campaigns in the past. It launched a viral and online ad campaign this month, created by Wheel, to promote sales of flip-flops it has created with the Brazilian sandal manufacturer Carar