PUBLIC MARKS with tags socialhacks & shopping

“mouse print” is the fine print in advertising or in a contract, often buried out of easy sight. In the worst cases, the mouse print changes the meaning of, or contradicts the primary claims or promises being made. Sometimes, the catch is not even disclosed. The website, Mouse Print*, literally turns advertising on its head by focusing on an ad’s asterisked fine print footnote rather than the headline. The goal is to help educate the public about the catches or “gotchas” in disclaimers, and to encourage advertisers to abandon the motto, “the big print giveth, and the little print taketh away.”