PUBLIC MARKS with tags participatif & "interface riche"

Un contest organisé par la marque Mont-Blanc The Beauty of a Second, proposant aux candidats d’envoyer des vidéos d’une seconde qui pourraient selon-eux exprimer la beauté.

Our challenge was to give HP technology relevance in times when actions speak louder than any media buy. So we built a website that is literally as tall as Mt. Kilimanjaro (19,340 ft, or 16,709,709 pixels), where fans could track a group of celebrities and activists climbing the world’s tallest free-standing mountain to raise awareness for the global clean water crisis. The climbers used HP technology to amplify their message to the rest of the world, sharing their photos, clips and tweets on the site in real time. The 16,709,760-pixel Web site allowed fans to climb with the team in real time. You could follow their photos, videos and tweets along the way, as well as track their vitals, their position on the mountain and the current weather conditions. Most important, you could donate water by sponsoring a foot of their climb. Description ici : http://www.myawardshows.com/2010/andys/summit_website/