22 April 2007 01:15
20 March 2007 19:15
Gen Y Prefers Events over TV, Internet · MarketingVOX
by irols
A survey of 2,574 U.S. consumers commissioned by nontraditional marketing agency Jack Morton reports (via Adrants and MediaBuyerPlanner) that Gen Y consumers prefer live marketing over TV and Internet advertising. Seventy percent of 13- to 23-year olds surveyed said experiential marketing is extremely or very influential on their opinion of a product or brand.
14 January 2007 22:45
05 January 2007 14:00
04 January 2007 13:45
21 December 2006 14:45
21 December 2006 10:45
21 December 2006 10:30
21 December 2006 09:45
