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±0 removes the framework of such product categories as household electronics goods and household goods and treats them all as a single lifestyle tool. For example, when thinking of bread for breakfast, we also think about the toaster, the plate and the bread basket that go with it. When thinking about situations where coffee is prepared, we also think about electric pots, coffee drippers and decanters. Household electric goods and household items are not devices that stand by themselves in our lives– they exist in a state of mutual harmony. ±0 believes that designing things that coexist together is natural. It’s not just about matching colors or shapes; it’s about designing the harmony between these devices and life.