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NotCouture.com launched July 2007, because there was something missing from our world covering design/tech/art and food... Fashion! The art of wearables and accessories which complete our trifecta of designer passions to obsess about. So NotCouture has stepped in to fill the void with all of your luxe and fashion indulgences. Some of the mens and women's pieces that appear are truly inspiring visually, even if they don't make it into your closet.