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"While uniformly demonstrating strong traffic growth, UGC sites are also adept at keeping users engaged. As part of its study, comScore analyzed engagement levels among visitors to the top 5 UGC sites and those visiting the remaining sites that comprise the Top 50 Properties in July. The results show that, on average, the top 5 UGC sites exhibit higher levels of user engagement than their counterparts across all engagement metrics. Collectively, the leading UGC sites draw more frequent visits than non-UGC sites (4.2 vs. 3.5 average usage days per month), longer periods of engagement (79.9 vs. 33.2 average minutes per visitor), and more pages viewed (217 vs. 52 average pages per visitor)."