PUBLIC MARKS from multilinko with tags photo & prints

Nearly half of all households now own a digital camera, estimates Merrill Lynch in a new report I just got my hands on, and people are taking four to five times as many pictures as before, but they are printing less. The reasons for this are because 1) it costs nothing to take a digital photo, 2) you can view it immediately on your camera or computer screen, and 3) you can share it digitally as well (for free). Yet, for companies to make money from the digital photo boom, they will have to convince people to print more photos.